Kwality Limited, one of India’s top and fastest-growing dairy companies, announced today that it has obtained the rights to use the “Kwality” artwork exclusively for its dairy and beverage products. However, this does not include ice creams, ice lollies, or frozen desserts.
The company has reached an agreement with Shri P.L. Lamba, the founding father of the Kwality Group, to use the artwork he originally created.
Commenting on this milestone, Mr. Sanjay Dhingra, Managing Director of Kwality Limited, said, “The name ‘Kwality’ has been a household name for decades in India. We plan to introduce a range of high-margin, value-added products under the ‘Kwality’ brand to boost our market share and profits.”
Adding to this, Mr. Sidhant Gupta, Director of Kwality Limited, said, “This step is a part of our larger strategy to transform the business and strengthen our position in the dairy industry’s B2C segment.”
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